Marketing Activities Chart

Activity ($0.05)
◆ Marketing Research/Sales Planning
◆ Competitive Product Attitude Study
◆ Competitive Product Comparisons
◆ Sales Education US Marketing Company/Broker
◆ Comparative Package Study (Sizes, Weights, Graphics, Nutrition Data, Preparation Instructions)
◆ Competitive Advertising Study
◆ On Site Product Analysis
◆ Price/Value Determination

Communications ($0.03)
◆ Advertising
◆ Merchandising
◆ Public Relations

Sales ($0.11)
◆ Business Development
◆ Broker Fees
◆ National Accounts
◆ Presentations
◆ T & E

Sales Promotions ($0.03)
◆ Case-off Promotions
◆ Trade Show Activity
◆ Distribution Incentive Plans
◆ Coupons, etc.

Market Development Funds ($0.05)

Total Marketing Cost per Dollar of Sales ($0.27)